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Director, Social Strategy

VML

Department: Connections

Location: Chicago, IL, United States & New York, NY, United States

Requisition ID: 11143

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Director, Social Strategy

You're a skilled practitioner and team leader who knows how to set the direction for social strategies, campaigns and activations. You'll make decisions and craft the vision for a brand's overall approach and daily execution on social platforms, in addition to helping to grow and evolve the social capability at VML. You have a very strong ability to effectively communicate, influence and interact with clients and have a successful track record of managing large-scale, complex social media initiatives for enterprise clients

RESPONSIBILITIES

  • Develop and oversee the creation of social strategies, social playbooks, activations and campaign ideas
  • Direct and synthesize research, social listening and other data to guide a brand's strategic decisions
  • Partner with creative, strategy, data and media teams to define and achieve a brand's social marketing goals
  • Hire, supervise and guide the development of junior team team members
  • Plan, execute and oversee social media campaigns, including user-generated content (UGC), influencer programs and real-time activations
  • Identify and surface insights from the community behaviors, mentions and 1:1 interactions relevant to the brand
  • Commitment to driving agency growth through proactive business development and the strategic positioning of our services

SKILLS AND EXPERIENCE

  • 8+ years of social marketing experience
  • Experience coaching and developing one or more direct reports
  • Advanced understanding of social platforms, audiences and behaviors, and the ability to make sound decisions based on that knowledge
  • Ability to apply knowledge of social media to effectively solve a wide variety of client challenges
  • Strong communication and presentation skills in a wide variety of formats and settings
  • Ability to collaborate effectively across organizations, departments, teams and individuals

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.