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Content Lead (6 months contract)

VML

Department: Creative

Location: Singapore, Singapore

Requisition ID: 11668

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Content Lead

You’ll be responsible for the development and implementation of content strategies across digital channels, to achieve clients’ business and marketing goals. Your role would also involve working closely with Data, UX & Creative teams to identify and qualify new revenue opportunities with existing clients, or to pursue new business.

As our Content lead, you will report to the Chief Experience Officer and become the subject matter expert in the agency, working directly with clients and fostering knowledge sharing across agency teams

What you’ll do

  • Dissect data, co-create with UX, to develop content strategy and oversee the execution (and optimisation) across digital and social media platforms including but not limited to: content portals, online media publications, social platforms.
  • SEO strategy and optimisation
  • Client-facing, to liaise with clients to better understand their needs and ensure that work delivered is satisfactory
  • Ability to collaborate cross-functionally to produce strategic proposals and presentations that win additional business
  • Be able to articulate content strategy to brief in the Creative team, and work in partnership on the development of effective content that aligns with the brand’s identity
  • Stay informed on platform and trend updates, and actively collaborate with other stakeholders and teams both internal and external to deliver best-in-class campaigns

What you’ll need

  • Min 7 – 8 years of experience in a similar role at a creative agency or marketing communications environment, proven track record of effective content marketing for major brands/ clients
  • Experienced in using digital, website analytics, search analytics, social listening and measurement tools to derive insights or conduct performance reporting and optimisation
  • Strong understanding of the nuances and best practices across the various digital and social platforms
  • Expertise in digital marketing, in order to push and optimise content across multiple channels (SEO, SEM, GDN, Social)
  • Proven ability to grow, engage and maintain critical client and internal relationships
  • Experienced in developing effective brand partnerships and content with influencers, KOLs and content publishers
  • Prior lead-content role with ability to think independently and collaborate in a team-oriented workplace

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.