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Social Media Executive

VML

Department: Marketing Effectiveness & Intelligence

Location: Beirut, Lebanon

Requisition ID: 11672

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We are looking for a bilingual passionate and creative Social Media Executive to join our team and manage one of our leading beauty brands. The ideal candidate will bring both creative thinking and hands-on execution, with a deep understanding of beauty audiences, platforms, and trends. This role requires a mix of creativity, analytical thinking, and agility to keep the brand culturally relevant and engaging across all social platforms.

Key Responsibilities

Content Creation & Channel Management

  • Plan, create, and publish content across Instagram, Facebook, TikTok, and Snapchat tailored to each platform in both Arabic and English.
  • Collaborate with creative teams to produce visually engaging, beauty-driven content.
  • Ensure brand guidelines, tone of voice, and aesthetics are consistently applied across all content.

Trendspotting & Ideation

  • Monitor social and cultural trends, identifying opportunities for the brand to engage.
  • Proactively suggest content ideas that leverage trending formats, sounds, or conversations.
  • Support campaign ideation sessions with fresh, social-first ideas that resonate with beauty audiences.

Analytics & Reporting

  • Track, analyze, and report performance across all platforms on a regular basis (monthly, quarterly, on-demand)
  • Extract actionable insights and recommendations to optimize content and strategy.
  • Translate data into storytelling dashboards that highlight growth, engagement, and ROI.

Community Engagement

  • Monitor comments, messages, and interactions to foster an active beauty community.
  • Support influencer campaigns by coordinating content amplification and engagement.
  • Respond to social conversations in line with brand tone of voice.

Collaboration & Support

  • Work closely with brand managers, creatives, and media teams to align social content with campaigns and launches.
  • Stay updated with platform updates, algorithm changes, and new features to ensure first-mover advantage.
  • Contribute to brainstorming and campaign planning with creative inputs grounded in social trends.

Qualifications & Skills

  • Minimum 2 years of social media experience in the beauty industry (agency or brand-side).
  • Proven knowledge of Meta (Instagram & Facebook), TikTok, and Snapchat. -Snapchat background is preferrable but not 100% needed
  • Strong creative sensibility with the ability to produce and brief social-first content.
  • Strategic and KPI-led thinking when curating monthly content calendars 
  • Agility and proactivity at identifying beauty trends and adapting them to trend-setting ideas for the brand.
  • Strong analytical skills with experience in social reporting tools (e.g., Sprinklr, native analytics). – Sprinklr knowledge is a good-to-have but not 100% needed
  • Excellent writing and storytelling skills with attention to detail.
  • A passion for beauty, creativity, and cultural trends.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.