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CRM Analyst

VML

Department: Technology & Innovation

Location: Buenos Aires, Argentina

Requisition ID: 11690

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We are looking for a CRM Analyst (Semi Senior) with solid experience in Salesforce Marketing Cloud to join our growing team. This role involves supporting CRM strategies and executing campaigns while analyzing customer data to optimize engagement and performance.  

Responsibilities:  

  • Execute and optimize CRM campaigns using Salesforce Marketing Cloud.  
  • Manage customer journeys, audience segmentation, and personalized communications.  
  • Analyze campaign performance and provide actionable insights for continuous improvement.  
  • Support CRM data integration and ensure data consistency across platforms.  
  • Collaborate with cross-functional teams to align CRM strategies with business objectives.  
  • Develop reports and dashboards to monitor campaign success.  
  • Assist in implementing conversational bots through Botmaker (if applicable).  

Requirements:  

  • Proven experience with Salesforce Marketing Cloud.  
  • Knowledge of CRM strategies, audience segmentation, and data-driven marketing.  
  • Analytical mindset with experience in reporting and data visualization tools.  
  • Intermediate to advance English proficiency (spoken and written).  
  • Strong problem-solving skills and attention to detail.  
  • Ability to work collaboratively in a fast-paced environment.  
  • Knowledge of Botmaker is a plus.  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.