At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Generali

Paws the noise

Convertir el sonido de Las Fallas en una protección real para las mascotas
Ver caso
PAWS THE NOISE Portada
Movistar
Has Awards

Bendito San Mamés

Un Outdoor del Siglo X en pleno Siglo XXI
Ver caso
1
Federópticos
Has Awards

Es un GIF

Cómo reinterpretar una categoría con simplicidad y humor
Ver caso
Federópticos Portada
Ecopetrol
Has Awards

EcoBlocks

EcoBlocks turns industrial waste into sustainable bricks, forging a path to a circular economy and a greener tomorrow
Ver caso
Ecoblocks 3840x2160
Colorful medicine boxes with Spanish labels for common ailments like pain, diabetes, thyroid, cholesterol, and allergy.
TuPharma 365
Has Awards

The Safe Pack

VML Health’s gerontological design solution "The Safe Pack" revolutionizes pharmaceutical packaging, making medication safer for older patients.
Ver caso
Woman with dark hair holding a small brown dog in a harness against a green bokeh background.
LETI Pharma

Mayores Amigos (Senior Best Friends)

Connecting seniors in care homes and elderly dogs in shelters to combat loneliness and forge life-changing bonds of friendship.
Ver caso
Mr. Good being integrated with tomatoes
Heinz
Has Awards

Mr. Ridiculously Good

Cómo una salsa de tomate transformó un icono literario británico para siempre
Ver caso
Anything But Normal header
Bayer
Has Awards

Anything But Normal: Redefining Women's Health

VML Health & Bayer empower women to question assumptions, redefine their well-being, and advocate for better care
Ver caso
Sanofi header 16 9
Sanofi
Has Awards

The Power of Chasing a Dream: Sanofi Corporate Campaign

VML Health launches global reputation campaign to highlight Sanofi's purpose: “We chase the miracles of science to improve people’s lives."
Ver caso
Solar360 2
Solar360

Launching a Market-Leading Venture

Turning market insight into solar leadership
Ver caso
VML THE COCKTAIL Heinz x Absolut 4
The Kraft Heinz Company

#PastaNight

Otra ronda de la colaboración más icónica.
Ver caso
The Cancer Currency
Europa Donna
Has Awards

The Cancer Currency

Measuring a life in value, not just years, to demand and win critical funding for metastatic breast cancer.
Ver caso
The Zero Disruption Ad
The Coca-Cola Company

The Zero Disruption Ad

An audio ad for Coca-Cola Zero Sugar Zero Caffeine that doesn’t feel like an ad, seamlessly blending our fizz into calming white noise
Ver caso
PainVisible Hero
Aritium
Has Awards

PainVisible

Utilizing thermal imaging to objectively measure pain to ensure equitable access
Ver caso
Friedreich & I
Biogen
Has Awards

Friedreich & I

Convertir una enfermedad invisible en una historia que el mundo pueda finalmente ver.
Ver caso