VML's Global B2B Practice specializes in transforming and catalyzing growth across various industries on a global scale. This practice boasts a network of experts in key regions around the world, ensuring a blend of global insights and local expertise. The team, comprising professionals with diverse industry backgrounds, collaborates closely with clients to tailor strategies that resonate in different markets. They focus on leveraging innovative marketing solutions, deep industry knowledge, and a data-driven approach to drive significant business outcomes. Over the years, VML's B2B Practice has built a reputation for delivering results-oriented, customer-centric solutions that not only meet but also anticipate the evolving needs of the global business landscape.

Catching the Next Wave

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A fresh wave of B2B marketers is liberating themselves from the confines of conventional and uninspiring strategies for engaging with clients. This isn’t a mere imitation of their B2C counterparts; rather, it’s an expedition into the realm of profoundly emotional and enlightening concepts that establish a connection on a human level, transcending the boundaries of mere job designations.

See B2B differently

The Secret of Successful ABM

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The last decade has seen the growth of ABM to a point where some B2B marketers say, “All B2B marketing is account based marketing.” Big talk indeed, but how do you ensure that ABM delivers its full capabilities for your business? Let’s start with a simple truth: it's not accounts that buy from companies, it’s people. To earn the trust of buying groups and their influencers, your ABM needs to unearth insights about customers’ emotions and turn that data into actionable sales programs, at scale, with meaningful distinctiveness on an individual level. We can help you unlock the true potential of ABM, starting with this article.

See B2B differently

Delivering Inspirational B2B Experiences

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Inspired B2B brands connect with their customers on an emotional level through exceptional experiences – but many struggle to meet even their basic needs and build meaningful relationships. Silos and disparate technologies can also hinder progress. By empowering employees, streamlining processes, centralizing customer data and integrating systems, brands can accelerate transformational change. We've identified three challenges and offer solutions to help ambitious brands win, build solid foundations and bring inspiring ideas to life!

See B2B differently

Using Emotion in B2B

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B2B marketing has for too long been an area where marketers played it safe, merging into the crowd rather than standing out to inspire, and it's easy to make a logical argument for your product or service even if your competition is making one that’s remarkably similar. But that won’t get your brand noticed, talked about or bought. Your customers are ultimately human, and you need to meet them in human ways.

See B2B differently

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