At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Dassault Systèmes
Dassault Systèmes: The Infrastructors
Bringing simplicity to help solve complex urban challenges, tomorrow's leaders inspire today's decision-makers to embrace sustainable, digital transformation
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Dell Technologies
Tech with Heart: Dell's Human Progress Journey
Discover how VML's B2B team helped Dell Technologies transform into a purpose-driven leader, proving technology's power for profound human progress.
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Microsoft
Microsoft UAE Datacenters: Building Trust, Human to Human
Breaking B2B norms, we transformed corporate communication into a human connection, reigniting trust and securing Microsoft's market leadership
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Sage
Boss It
Transforming B2B marketing by empowering small businesses with the emotional control to truly "Boss It”
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Procell Batteries
Procell: Replace Less, Save More
Procell's clever reframe, humor and innovative multi-channel approach cracked a tough B2B category.
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Dell Technologies
Finding the Heart in Tech
The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
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Dell Technologies
The Giving Bot
Fulfilling holiday wishes and inspiring more joy with AI
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BASF
Open Season for Wireworms
This new product was a game changer for farmers and BASF – and a game
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Bosch
Overcoming the barriers to B2B digital transformation
Providing industry-leading expertise in replatforming strategy and technical implementation
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Building The World's Largest B2B Commerce Platform
B2B. Multichannel. Global. All boxes ticked for Premier Farnell
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Kaufland
Shopping can wait, life won't
Kaufland AED awareness ad that will stop your heartbeat.
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Oneplay
The Oneplay Launch
Two platforms became one brand. One elevator delivered it to the nation.
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