At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Dassault Systèmes

Dassault Systèmes: The Infrastructors

Bringing simplicity to help solve complex urban challenges, tomorrow's leaders inspire today's decision-makers to embrace sustainable, digital transformation
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Dell Technologies

Tech with Heart: Dell's Human Progress Journey

Discover how VML's B2B team helped Dell Technologies transform into a purpose-driven leader, proving technology's power for profound human progress.
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Microsoft

Microsoft UAE Datacenters: Building Trust, Human to Human

Breaking B2B norms, we transformed corporate communication into a human connection, reigniting trust and securing Microsoft's market leadership
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Sage

Boss It

Transforming B2B marketing by empowering small businesses with the emotional control to truly "Boss It”
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Procell hero 01
Procell Batteries

Procell: Replace Less, Save More

Procell's clever reframe, humor and innovative multi-channel approach cracked a tough B2B category.
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Finding the Heart in Tech
Dell Technologies

Finding the Heart in Tech

The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
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Dell Technologies Holiday Hero
Dell Technologies

The Giving Bot

Fulfilling holiday wishes and inspiring more joy with AI
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BASF
Has Awards

Open Season for Wireworms

This new product was a game changer for farmers and BASF – and a game
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Bosch
Bosch

Overcoming the barriers to B2B digital transformation

Providing industry-leading expertise in replatforming strategy and technical implementation
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inside view of painting machine

Building The World's Largest B2B Commerce Platform

B2B. Multichannel. Global. All boxes ticked for Premier Farnell
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IKEA

IKEA Business Network

Open for Business
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Kaufland

Shopping can wait, life won't

Kaufland AED awareness ad that will stop your heartbeat.
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Česká spořitelna
Has Awards

Future Mindset Board

Oldest bank. Youngest leaders.
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Oneplay advertising campaign in the Prague Metro
Oneplay
Has Awards

The Oneplay Launch

Two platforms became one brand. One elevator delivered it to the nation.
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Leroy Merlin

Merlundies

We finally cracked it. You're welcome.
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