Data Transformation

You probably collect a lot of data already. But is it yielding full return on your investment? Our job is to apply the skills and data science that will disentangle, compile and unite your data assets. Here we transform jumbled data siloes into dynamic customer journeys across sales, marketing, service and relevant touchpoints for truly data-driven campaigns.

Starting with a solid data-structure-build we transform data into valuable marketing assets, with unified reporting and data visibility that show you subscriber and behavioural data in a real-time and combined view. This not only supports sound business decisions; it also makes it easier to set up and run your campaigns in line with critical metrics like spend-per-channel.

The result is cross-channel marketing as it should be with email, mobile SMS, mobile push, in-app advertising and ads studios, pushing through to Google ads and social media across targeted demographics, channels and touchpoints.

VML helped us to review our campaign process and the overall customer experience. Benefits so far have included simplifying our campaign delivery processes, improving our existing email templates and freeing up to 20% of our Data Specialists' time to work on other important data projects.

Sarah Robinson

Head of Group Marketing, Caesars Entertainment UK

Salesforce Commerce Cloud

Salesforce Commerce Cloud is a highly scalable, cloud-based software-as-a-service (SaaS) eCommerce solution. It offers best-in-class features and functionality developed and refined over many years to provide a highly optimised experience.

Recognised as a market leader by both Gartner and Forrester, our platform specialists also rate Salesforce Commerce Cloud highly, especially for brands and retailers seeking best-in-class B2C functionality in a one-stop solution.

We are a Platinum Partner, with a fully certified Commerce Cloud development team. We deliver new sites from scratch or re-platform from other technologies, and we can support and enhance existing Salesforce Commerce Cloud sites. Our record on platform delivery is second-to-none, with over 500 implementations across multiple platforms.

Our Expertise

Our Awards

  • Partner Innovation Award Winner, 2021
  • Partner Innovation Award Winner, 2019
  • Best in Class B2C Salesforce Partner 2018
Salesforce is a powerful and dynamic solution, and between our team and VML we’ve got a great mix of skills to help us optimise the platform and unlock that essential 360-degree view of the customer.

Joep De Caluwé

Head of Digital marketing and Analytics, CarNext

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