Report: Search Trends For The Rest of 2025 (And Beyond)

Download the VML Search Report

Prepare for the future of search and AI. Get SEO strategy and content marketing tips from our search experts.

What You'll Get In This Report

Get up to speed on the latest developments in search to be the smartest person in your boardroom:

Future of SEO and AI: Learn the most significant developments from Artificial Intelligence technology that are affecting the future of search and how brands are being found in chatbot, LLMs and AI-generated search.
Industry Tips: which industries and business segments are being affected the most by AI-generated search and SEO tips on how to retain organic traffic and engagement in the new AI search landscape.
Top SEO Trends: future-proof your SEO strategy and be the smartest person in the boardroom with the latest SEO marketing news and predictions.
Key Takeaways: what to prioritize and how to maximize SEO, site optimization and content marketing strategies for the rest of 2025 and beyond.

Top Trends This Report Covers for The Future of SEO and AI

AI-generated experiences are now inescapable in Google search.

More adoption reveals opportunities, limitations, and potential pitfalls.

Major shifts in traffic and engagement vary by generations and content types.

Some business verticals and sites are experiencing more change than others.

Businesses are being forced to change measurement models to justify digital activity.

Trend Highlight: Chatbot Usage Varies By Task

Some audiences are more likely to use AI for certain types of tasks than others. Analyze and understand your audience and the types of content they expect or would engage with with via AI experiences. Download the report for more tips on reaching your audiences in AI-generated search and chatbot experiences.