Automating Marketing Operations with AI

Every marketer today is grappling with the same fundamental challenges: How do you cut through the noise, deliver personalized experiences at scale, and stay ahead of the curve in a rapidly evolving landscape? The pressure to do more with less is relentless, and the complexity of modern marketing operations can feel overwhelming.

At VML MAP, we believe that the best way to help our clients overcome these challenges is to demonstrate a better way. Instead of just telling them what's possible, we want to show them. We decided to use ourselves as proving ground, pushing the boundaries of innovation in marketing operations.

That’s why, in 2023, we embarked on a bold experiment: leveraging Agentic AI, powered by Google Cloud Platform (GCP), we set out to automate our large-scale marketing operations, delivering over 100 billion communications annually across 150+ markets. This wasn't about incremental improvements; it was about fundamentally changing how we work, from the ground up.

At a Glance

100 Billion+

Communications are delivered annually across 150+ markets, mostly automated using Agentic AI.

At a Glance

95%

Accuracy rate is achieved across five key AI-augmented tasks, demonstrating reliability and effectiveness.

What follows is the story of how we transitioned from simple AI task augmentation to fully agentic systems - where AI doesn’t just act but decides how to act - in our quest to prove that a more intelligent, efficient, and innovative approach to marketing operations is not only possible, but essential for every marketer.