Blueprint for Belonging V.2 is an update to VML’s 2021 research that examines why advertising professionals of color are leaving and/or switching jobs.

We conducted additional research in 2022 with the same focus — 1,200 professionals from advertising and adjacent industries answered why they would want to stay at a company or leave to join a new employer or industry. This report focuses on new/updated insights based on this second round of research.

This research is part of the Inclusion Experience Consultancy client offering at VML. Through Inclusion Experience, we partner with clients to inject more diversity, equity, and inclusion into their business practices and customer relationships. We believe that equity and inclusion are imperatives for a business's success with the coming multicultural majority and seek to partner with brands and companies that share these beliefs.

If you’re interested in learning more about — or partnering with — VML’s Inclusion Experience Consultancy team, please reach out to Myron King.

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