We've taken a deeper dive to understand the role of social commerce. Drawing upon previously unpublished data and insight from our "Brands, don't fail... eRetail" report, we explore how social commerce is set to influence broader commerce strategies in the short-to-medium term, and the importance of an eRetail approach.
We asked senior Brand decision-makers all about their approach to managing multiple channels within an omnichannel context, and the role they see - and are planning - for social commerce. Notably social commerce scored as high as marketplaces across many areas including budgetary focus.
Download this new report to find out the current state of social commerce and how you can nail your end-to-end social presence and ready your business for in-app purchasing - when social commerce is set to truly take off.
