Social Commerce @ VML Commerce offers an array of services to help optimise social presence, create connected experiences across selling channels and drive brands into becoming leaders within the social commerce space.
These services are designed to form a cohesive journey towards achieving a best-in-class social commerce offer. Our brand new capability covers everything a brand needs to do to nail their social presence, focusing on 5 key pillars – Strategy, Content, Customer Journey, Technology, Implementation & Reporting.
Instagram, Facebook and TikTok all now support on-platform purchasing with native checkout features on their platform. But how do you connect your existing commerce platform to this kind of third-party checkout? We created The Social Connector - a platform-agnostic integrator that connects a brand's commerce stack with social native checkout, bridging the gap seamlessly between order generation from the social platform and order fulfilment from a brand’s commerce engine.