Introducing our Retail Media practice

Online shopping behaviours have changed since the COVID-19 pandemic.

  • 36% of consumers tried a new brand
  • 73% of consumers say shopping online has become more important for them
  • 60% of shoppers globally are set to increase their use of shopping channels

Brand are embracing multiple digital channels as a way to connect with customers, investing in Retail Media propositions (search, onsite display, offsite programmatic, offsite social etc.). And according to Forrester, 70-90% of the growth of brands will depend on Retail Media.

The reasons are clear - retail media uses first-party data which enables highly targeted ads to shoppers. At scale, this becomes both highly effective and cost-efficient for advertisers seeking to connect with new, in-market shoppers.

To support clients with an end-to-end omnichannel eRetail capability, VML Commerce has launched a new Retail Media practice. Comprising a team of dedicated retail media network specialists, working across 20+ major retailers, we can deliver the strategy and execution for all your Retail Media Network campaigns. Our Global Head of Media, Kiessé Lamour, unpacks the opportunity and how we’re helping businesses in this video:

Our services include:

  • Media planning and strategy
  • Campaign development, execution and optimisation
  • Auditing of current campaigns, and recommendations
  • Sponsored search / products
  • Off-site digital activations
  • In-store media activations
  • Direct mail activations

Each of your campaigns can be tailored to your specific KPIs, and we will deliver full and transparent insights into the performance.

Our retail media practice can support your brand through:


Retail Media Examples

Retail Mediz Examples

For a limited period, we are offering a free retail media audit to identify how to maximise your Return On Ad Spend. Contact us today to find out more.

Retail Media is part of our Commerce Execution suite of services, a key capability of eRetail @ VML Commerce which helps brands execute seamlessly and profitably across all digital channels.

Any questions? We’re here to help.

Kiesse Lamour black and white

Kiessé Lamour

Global Head of Media

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Jordan Bates

Jordan Bates

Senior Retail Media Trader

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Ken Platt black and white

Ken Platt

Director of eRetail & Marketplaces

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Retail Media Audit - Our Offer

A free offer to exploit the targeting advantage that Retail Media offers
Find out more

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