Retail Media Networks (RMNs) and The Next Era of Digital Advertising

Simon Miles, Global VP for Omnichannel at The Coca-Cola Company talks Retail Media Networks (RMNs) and The Next Era of Digital Advertising

Along with the “massive opportunity” come new challenges and considerations regarding what many predict will be a $143bn dollar industry by 2024. Retail Media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will retail media networks ultimately impact advertising and the shopping journey?

On the latest episode of Commerce Confidential, Simon joins the podcast to share a crucial perspective on the evolving promise of retail media networks, the importance of collaboration, measurement, and customer-centricity.

Hosted by Kiesse Lamour, Global Head of Media for VML Commerce.

You can download the podcast right now!

Available on Buzzsprout, Apple, or wherever you get your podcasts.

This is a generational opportunity to really change the landscape of how sales and marketing activation work together - Fundamentally, it's the opportunity to get closer to shoppers and consumers than we ever have before.

Simon Miles

Global VP for Omnichannel at The Coca-Cola Company

At VML Commerce, we revolutionize Connected Media through seamless digital integration. Our approach focuses on granularity, customization, and agility, ensuring finely tuned campaigns that maximize impact.

With over 10 years of experience serving brands on retail sites and partnerships with major platforms, we connect every step of the customer journey, driving accelerated trial and conversion. Our comprehensive suite of services spans onsite, offsite, in-store, and in-home channels, delivering data-driven optimization and innovative strategies.

Want to know more? Talk to our Global Head of Media for VML Commerce, Kiesse Lamour, to discuss our full suite of services surrounding Retail Media.

Created by VML Commerce as part of WPP Open X.