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What’s hampering B2B brands trying to deliver inspiring customer-centric experiences? It’s generally not a lack of vision – ambitious brands have bucketloads. It’s usually something more prosaic; establishing the foundations to bring that vision to life. These can only be built with the right combination of people, process, data, and technology. Overcoming the internal barriers to change is a tough ask, but not insurmountable. We look closer at overcoming the three challenges to delivering Inspired B2B customer experiences.

See B2B differently


Delivering an inspirational B2B experience

Confronting your three biggest challenges head-on

51% of global B2B buyers say that B2B sellers don’t understand the friction points in the online buying experience

Wunderman Thompson

B2B Future Shopper Report 2023

The future of buying

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Inspired B2B brands grow by is making emotional connections through better experiences. Now and in the future, buying groups expect intuitive service, accelerated digital journeys, and for every interaction to coalesce effortlessly around their needs – starting with the web experience. Our B2B Future Shopper Report 2023 discovered that 57% of B2B purchases will be online in 5 years’ time, and the number one source of inspiration for both general product buyers and raw materials buyers is the supplier’s website and mobile site. Unfortunately, it’s not great when buyers are there; 51% of global B2B­­­ buyers say that B2B sellers don’t understand the friction points in the online buying experience.

Delivering an inspirational B2B experience

Confronting your three biggest challenges head-on
Find inspiration today

Introducing Inspired B2B Assessment Score

WT Inspired B2 B Assesment Tool

To help B2B marketers evaluate their current strategic and operational status, we have developed the Inspired B2B Assessment Score. This simple tool helps clients identify areas for improvement and create winning strategies that drive growth and nurture passionate brand fans.

Introducing Loom

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Loom is our content intelligence solution that uses unified audience, content, and performance data to answer critical questions that will sharpen your content planning and strategy. Gain meaningful insights into content performance and engagement among decision-makers and influencers in B2B and consumer target audiences.

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Our global B2B experts

James Irvine 20180821015355382 copy

James Irvine

James is the EMEA B2B Lead. He has a real passion for creating disruptive ideas in B2B, from digital and content to tech and advertising that break away from the norm, giving him a well-rounded and integrated viewpoint.

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Bill Burkart landscape

Bill Burkart

Bill is the North America B2B Lead. An integrated marketing executive with a wealth of experience and knowledge in B2B from digital demand generation and ABM to customer relationship management, Bill is a true master of his craft, with a passion for using his skills to help brands thrive.

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