Lifestyle design retailers are tapping into gaming with a new avenue for Web3 commerce.

Robin Games, a mobile gaming startup, is adding Playhouse, an interior design-focused game, to its “lifestyle gaming” offering. Playhouse combines gaming with shopping. Consumers can add and drop furniture and décor to digital interiors to create their own spaces and room designs, adding sofas, wall art, plants, and tables, and resizing and layering items as they wish.

While other games, including CrowdStar’s Design Home and Playtika’s Redecor, have similar capabilities, Playhouse is taking lifestyle gaming into the future by teaming up with physical design and furniture brands, to make purchasing products for players’ physical homes possible direct from the app. Partnering with brands including Article, Lulu & Georgia, Jenni Kayne, and Society6, the game makes its creative outlet a reality to consumers, who can further redesign their homes and physical spaces with the touch of a button.

A digitally rendered living space pictured from above: a long tan kitchen table with matching chairs, a gray, yellow and blue rectangular rug, and a gray sofa set.
West Elm Home Design on Roblox

West Elm Home Design is the furniture brand’s first metaverse experience, introduced on Roblox in October 2022. Users can customize their homes with over 150 digital replicas of physical products by the brand, visit the virtual store and coffee shop in the West Elm Hub, and collect wearable West Elm accessories for their avatars.

The Intelligence take

People are nesting in their digital spaces, making cozy and comfortable homes in the metaverse.

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