VML Intelligence presents "The Future 100: Trends and Change to Watch in 2023," our essential trend almanac offering a snapshot of the year ahead and the most compelling trends to keep on the radar.


Join us on a journey into the near future, where a joyconomy offers uninhibited play, all of our activities contribute to a holistic Superself, inclusivity and accessibility are nonnegotiable, and the next era of digital living takes shape. Welcome to “The Future 100: 2023.”

“The Future 100: 2023” charts 100 emerging trends across 10 sectors, spanning culture, tech, beauty and more. Highlights include:

WEB dnmardesich a botanical scifi garden designed by iris van herpe ac3d8bce bb4b 4d38 b61b 758ea5b8c270
Pantone Color of the Year. Courtesy of Huge


#6 Elevated expressionism: Vibrancy, strength, and uplift brighten 2023, energizing self-expression and empowerment.

Tech & Metaverse

#16 Feel-good feeds: Social media feeds are turning into a place to find emotional uplift.

WEB Jungle Eco Treehouse With a Leaf Petal Shape created by Elisa O in Mexico 01
Airbnb OMG Fund

Travel & Hospitality

#22 Absurdist stays: The weird and the wonderful take center stage as travelers opt for one-of-a-kind stays.

Brands & Marketing

#34 Meta-inclusivity: Brands and creators are bringing inclusive values to the metaverse.

WEB 0004 Al Ula Moments Forces of Nature HP
Bompas & Parr

Food & Drink

#41 Intrepid dining: Pioneering diners are indulging in otherworldly meals.


#53 Resurrected ingredients: Brands are bringing back extinct and forgotten sensory ingredients.

Retail & Commerce

#62 Cocreative commerce: Could the next era of retail see users cocreating brands’ virtual products and storefronts?

WEB Cryotherapy
Remedy Place


#76 Wellness guilds: The newest gathering space is part high-end gym, part social club.


#81 The Superself: Self-care gets supercharged.


#91 Rewirement: Retirement is out. Rewirement is in.

Download your copy of "The Future 100: Trends and Change to Watch in 2023"

Share a bite-sized trend from our Future 100 Report

Express Yourself

Express Yourself

Creativity is becoming the new status symbol for the next digital era
Share our 100 bite-sized trends for 2023

Behind Curtain

Behind the Curtain

Virtual activations offer a first glance into the future of Web3 shopping
Share our 100 bite-sized trends for 2023

Jump for Joy

Jump For Joy

Exercise designed for emotional uplift inspires positive emotions
Share our 100 bite-sized trends for 2023


Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

HERO Cover image no text

The Future 100: 2022

Our annual forecast of 100 trends to watch in the coming year.
Read Report
Cannes Hero 2 White

Cannes Calling: VML's Global Creatives Join Juries

VML celebrates outstanding team members representing at the 2024 Cannes Lions Festival
Read Article