Emerce TV. From SEO to GEO. What will determine your online discoverability?

AI is changing how we search and how brands are found. While SEO once revolved around keywords and backlinks, it's now all about Generative Engine Optimization (GEO): optimizing for AI-powered search engines and agents like ChatGPT and Gemini. What does this mean for brands, marketers, and content strategists? Jurjen van den Broek, Director Organic Marketing, and Joost Bijl, Senior SEO Consultant, share how brands can prepare for this new reality of search, visibility, and content.