The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
The Future 100: 2025 - Energy
Unlocking the Future: 14 Energy Trends to Watch
People and businesses need energy to power a new world of experience, but they also have a strong desire to mitigate its impact
The demand for cleaner, more sustainable power is undeniable, but so too is the eagerness to enjoy modern life at a reasonable cost. Our Future 100 report reveals key trends set to reshape the industry, including the Rise of Micro EVs, Living Design, and Quantum Utility. These trends offer exciting opportunities for brands to innovate and address the challenges of energy production, distribution and consumption.
Discover the latest Energy trends!
Key trends include:
Rise of Micro EVs
Zipping around and parking in crowded cities are becoming easier with inventive, design-led tiny electric vehicles. Cute looks alongside practicality and affordability mean that percentages could be set to rise.
Why it's interesting
While their numbers are small, the growing number of new, inventive launches in the tiny EV category illustrate that for some customers, these vehicles provide a convenient and more environmentally friendly solution for city driving.
Living Design
The idea of computers made from human neurons isn’t science fiction anymore. A new class of “living computers” and biohybrid robotics has emerged, with alternatives that offer sustainability and efficiency.
Why it's interesting
As companies start incorporating living materials, ensuring consumer trust and transparency will be paramount. Brands embracing these technologies will need to communicate how these advancements responsibly benefit consumers, communities, and the planet.
Quantum Utility
Quantum is a mind-bending field for non-specialists involving concepts that seem to defy reality to accelerate calculations across every sector.
Why it's interesting
Quantum is still in its infancy but in the long term, the hype may be justified. BCG remains bullish on quantum, predicting $450 billion to $850 billion of economic value by 2040. Companies in industries that require complex problem-solving, such as chemicals, pharmaceuticals, and finance, stand to benefit.
The Future 100 depicts a challenging and opportunity-rich environment for energy brands, as they seek to find their footing among consumers who need them and yet want them to adapt to their evolving tastes and preferences.
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