The Future 100: 2024

In 2024, the electronics industry braces for monumental shifts. Amid technological leaps, evolving consumer tastes, economic strains, and the remote work surge, brands must innovate to thrive. As consumers prioritize long-term value from tech, growth avenues reshape. With this evolving terrain, the pressing question looms: How will brands connect directly with consumers while defending premium pricing amidst escalating competition?

Discover the latest electronics trends!

Key Electronics Trends

Generation AI

AI will be hugely influential on the lives of generation alpha, born between 2010–2024, in much the same way that smartphones and social media have shaped the lives of gen-Zers. They are already growing up with emotionally intelligent AI companions—like the child-friendly Miko 3 and Roybi AI robots—that aim to educate, form relationships, and grow with them.

Why it's interesting

Generation AI, born into a digitally advanced world, could be the most emotionally engaged, creative, and purposeful generation to date.

The thrift economy

As inflation continues to bite, retailers must empower thriftier habits. Globally, consumers are showing resilience by adapting to thriftier and more dynamic shopping habits. These shopping behaviors will continue in 2024, and brands and retailers will need to leverage low-price strategies that support this savvier shopper.

Why it's interesting

By responding to the thriftier new consumer mindset, retailers can meet the growing demand for value-based offers, while positioning themselves as strong consumer allies.

Spatial tech

Physical and digital worlds continue to blur with advances in spatial computing. According to Tom Emrich, the spatial tech category “is just coming together. But this means that it presents a massive opportunity for app developers, for web developers, for brands and retailers especially, to get their feet wet.”

Why it's interesting
As digital and physical worlds come closer together, the market is expected to grow from $97.9 billion in 2023 to $280.5 billion by 2028, according to MarketsandMarkets.