The Future 100: 2024

In the last decade, it's become routine for retail giants to vanish annually, and 2024 won't deviate. Their abrupt departure sparks nostalgia and fuels debates on the forces behind their demise, often leading to melodramatic declarations of 'the death of the high street'. Thriving retail brands must look ahead, embracing experimentation to create customer value and ensure survival.

Discover the latest retail trends!

Key Retail Trends

Invite-only spaces

Luxury access focuses on who you know for an additional, tantalizing layer of exclusivity. From exclusive members’ clubs to idiosyncratic fine-dining experiences, invitation-only luxury concepts are on the rise.

Why it's interesting

By 2024 the global average adult will be worth $100,000 and by 2026 there will be 87.5 million people with a minimum of $1 million in wealth, according to Credit Suisse. As more people become luxury consumers, exclusivity will not only be based on wealth, but also accredited to connections.

Luxury retail temples

The age of the mega flagship is here as luxury retailers are snapping up real estate space in the United States and Europe to create colossal flagships that envelop shoppers in the brand’s world.

Why it's interesting

Luxury brands are leaning heavily into world building for physical presence, creating flagships that represent an all-encompassing experience.

Clandestine retail

“If you know, you know” has always been a luxury mantra. Now that maxim carries even more weight with the emergence of luxury brands offering hyper-private experiences for select clients at under-the-radar destinations.

Why it's interesting
As aspirational customers rein in their spending amid an uncertain economic climate, luxury brands are lavishing more of their attention on their highest-spending clients—whose fortunes, Reuters points out, are “largely immune to economic turbulence.”

The convergence of craftsmanship and tech is the new CX (r)evolution in retail. The most advanced brands are delivering out of the box retail experiences, with deep foundations in their brand DNA, enabled by AI and tech