VML Leaders Claim Four Spots in Cannes Lions CCO Rankings 2026
Debbi Vandeven leads the global rankings at No. 1, with Rafael Pitanguy, Bas Korsten and Jaime Mandelbaum also recognized in Top 10
How Brands Can Leverage Community to Bolster the Customer Experience
A strong customer community base can be beneficial in addressing consumer needs and can lead to improved customer experience.
As the world grapples with the Coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual. The pandemic has impacted all facets of life and a sense of community is needed now more than ever.Brand marketers are also feeling this pinch, having a harder time connecting with customers. Some brands are exploring news ways to use community to help address customer needs in addition to helping bolster their experiences.
