How Brands Can Leverage Community to Bolster the Customer Experience

As the world grapples with the Coronavirus pandemic, efforts to stop the spread have people feeling more isolated than usual. The pandemic has impacted all facets of life and a sense of community is needed now more than ever.Brand marketers are also feeling this pinch, having a harder time connecting with customers. Some brands are exploring news ways to use community to help address customer needs in addition to helping bolster their experiences.