While most sectors struggled to find their feet post-pandemic, the luxury sector enjoyed considerable resilience, which continued in 2023 with an estimated 8-10% upswing. All this at a time when most consumers are in the middle of a cost of living crisis.

What this statistic doesn’t reveal is the variety of trends behind this market expansion, as the sector continues to evolve for brands, retailers and consumers across geographies and generations. It also masks a unique set of challenges adding pressure on many luxury players to keep their competitive edge and agility.

Read our guide for a quick view on the 10 trends shaping the luxury sector in 2024.

Any questions? We're here to help

Ricardo Catalano

Ricardo Catalano

Global Industry Lead – Luxury

Hugh Fletcher

Hugh Fletcher

Global Marketing Director & Thought Leadership Lead

Liz Hess

Liz Hess

Head of New Business & Growth

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Hand surrounded by colourful abstract shapes

Tomorrow's Commerce 2024

20 future trends to pique the interest and shape the plans of business leaders today
Read Article
Getty Images 1238052951 2
In The Press

Global Oncology Win for VML Health

Led by VML Health, WPP has been appointed as a primary network for AstraZeneca’s global oncology advertising, supporting innovative cancer care
Read More