Indie fashion label, House of Sunny, is opening its showroom doors via Airbnb, inviting guests in for an overnight stay. On September 22, up to two guests will have the opportunity to fully submerge themselves in the designer’s whimsical and vibrant world in Hackney, East London.
Sep 21, 2023
Slumber parties for fashion aficionados are reimagined as showroom doors open for overnight stays.
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“House of Sunny design and ethos has always been inspired by the intersection of culture, architecture, interior and our community’s love for travel, home, and aesthetics,” founder and designer Sunny Williams said in a release. Williams considers the showroom his home and is leveraging Airbnb to fuse fashion with hospitality to offer a more intimate opportunity for guests to be part of House of Sunny. The overnight stay includes the chance to try on House of Sunny’s latest collection in the Wardrobe of Dreams and a tour of the showroom with the host.
During the Venice Film Festival this year, fashion consultant, Giorgia Viola settled her showroom inside the five star, Nolinski Venezia Hotel, which opened earlier this year. The partnership with the luxury hotel and fashion consultant was the perfect partnership, in an interview with Forbes, Viola describes the symbiotic relationship between couture and high-end hospitality. “Creating a luxury hotel’s experience comes back to the same principle as making a made-to-measure couture dress: always being attentive to each nuance, color shading, choice of fabrics, to the tiniest detail.”
In December 2022, DJ Khaled offered a unique Airbnb stay, allowing fans to sleep inside a recreation of his cozy sneaker closet in Miami. Sneakerheads will be able to sleep among DJ’s unique sneaker collection which include the Jordan 3 “Grateful” and Jordan 8 “Oregon PEs.”
Fashion and hospitality fuse for the perfect partnership, offering guests a unique stay inside showrooms whilst remaining stylish.
Main image: House of Sunny Airbnb. Image courtesy of Alix McIntosh