Get up to speed on how social media content is showing in search engine results. Learn how to adopt a multi-channel-optimization-mindset that extends the value of social media assets to chatbots, LLMS and more.
Cross-channel content planning can increase brand visibility and extend asset value across social media searches, AI search, chatbots, LLMs and more.
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Download the social and search discovery report
The lines between social and search are blurring
People are searching natively in social platforms more often, and social media content itself has become a growing source of indexable content within other discoverable spaces, like AI chatbots and traditional search experiences.
The convergence of social and search necessitates optimizing content for multi-modal search experiences beyond its native channel. The biggest opportunities are shaped by how audiences interact with social and search platforms collectively.
46% of Gen Z reports that they prefer social media search over traditional search engines
Young People Increasingly Use Social Media and AI Chatbots for Information Search
While younger audiences are more likely to search for information using social platforms and AI chatbots, traditional search still sees high traffic among all generations.
Marketers need to strategically adapt search strategies to respond to the full-picture of the customer journey.
With social media content indexing more across search platforms, there are fresh opportunities for cross-channel collaboration. Planning with social and search together can help extend the value of social media content to audiences searching for your brand and related topics.
Alyssa Murfey
VML Search Expert
What you'll find in this report
Download the social and search discovery report to learn:
- Social and Search Convergence: Top trends and headlines around social media content indexing in search results
- Optimizing Across Both Social and Search: Cross-platform content strategies reach customers wherever they search, whether that’s Google, AI Chatbots, or social platforms
- Next Steps For Marketers: How to set your brand up for success with search and social media marketing
Download the social and search discovery report
Get up to speed on how social media content is showing in search engine results. Learn how to adopt a multi-channel-optimization-mindset that extends the value of social media assets to chatbots, LLMS and more.
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