Data Governance is the framework of policies, processes, and standards that ensures high data quality, integrity, and security across an organization. And in the CPG industry, where vast amounts of consumer data, supply chain information, and market insights are generated daily, it's indispensable.

While its traditional role has centered on ensuring high-quality data to unlock innovation and drive business success, the evolving digital and AI landscape has broadened its scope to empower end consumers. As such, we would argue that Data Governance has emerged as a strategic imperative for every CPG business.

In this new guide we present:

  • The leading reasons why Data Governance is non-negotiable in CPG today
  • The 3 key roles critical to the effectiveness of Data Governance
  • 4 foundational pillars that play a crucial role in creating a robust framework

Connect with the author

Yann Gautier

Yann Gautier

If you’d welcome guidance or discussion on navigating the complexities of the CPG digital landscape, connect with Yann Gautier, Global Industry Lead - CPG, VML

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

New York Festivals Website
News

VML Scores Multiple Accolades at NYF Advertising Awards

VML network's creativity acknowledged with 41 awards, including a Grand Prix in Photography
Read Article
Cannes Highlights Thumbnail
Insight

Cannes highlights

Cannes 2024: 10 must-see sessions
Read Article