Swipe, Click, Buy: What Today’s Shoppers Really Want

This is what’s working today for the fastest-growing brands in retail and ecommerce.

Get instant access to Swipe, Click, Buy: What Today’s Shoppers Really Want and start applying these insights to your own growth strategy today.

This guide was created for leaders who want a real advantage in a rapidly changing market: Ecommerce & DTC directors, Retail innovation teams, CMOs and brand leaders, Growth & digital transformation teams, Category and merchandising leaders and CX and omnichannel strategists.

Learn what’s driving modern consumer behavior — and how to turn it into measurable results.

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Why You Need This eBook

Shoppers are rewriting the rules of commerce — and the brands that pay attention are the ones outpacing their competition. The way people discover, evaluate, and buy products has fundamentally changed, and the companies winning today are the ones building their strategy around real shopper behavior.

That’s why we partnered with Shopify to publish Swipe, Click, Buy: What Today’s Shoppers Really Want — a data-backed eBook revealing the truth behind modern purchase decisions and how fast-growing brands are adapting.

If you want to understand today’s buyer, optimize every channel, and unlock scalable growth, this is your essential reading.

Today’s commerce landscape isn’t just evolving — it’s accelerating. Consumer expectations are shifting faster than ever, and traditional playbooks don’t work anymore.

This eBook breaks down the newest Future Shopper insights and shows you exactly how high-performing brands are:

Turning fragmented channels into a unified buying journey

Leveraging Shopify’s performance and scale to convert more shoppers

Pairing storytelling with selling to build loyalty and lifetime value

Simplifying operations while expanding into new markets

Using social commerce to turn attention into revenue

If you're responsible for growth, customer experience, DTC performance, omnichannel strategy, or retail innovation — this eBook will change how you approach commerce.

1. How Modern Shoppers Move — and What Makes Them Convert

Understand how consumers bounce between devices, platforms, and channels before they buy — and what actually triggers the purchase. Learn why convenience, speed, and seamlessness now matter more than price.

2. Why Shopify Leads the Next Era of Retail

Discover how Shopify’s infrastructure delivers unmatched speed, reliability, and flexibility for brands scaling in a world where expectations change daily. Learn why enterprise brands are increasingly choosing Shopify to future-proof their commerce stack.

3. Social Commerce That Actually Sells

Unlock the strategies behind our VML x Shopify Social Commerce Accelerator — and see how brands are converting TikTok, Instagram, and YouTube engagement into measurable sales, not just impressions.