CULTURE
#2 Collective recharge
An enriching, soulful, and cerebral year is in the making, as people are encouraged to slow down to better reconnect with themselves and others.
The Future 100: 2024
Revealing the 100 trends that will change the world.
VML Intelligence presents “The Future 100: 2024”, an indispensable guide to the coming year. Be ready for a bumper tenth anniversary edition, with special additions including bespoke research, expert predictions and a new “Innovation” section that looks to an exciting new future beyond 2024.
The future awaits
Be future-ready and dive into 100 micro trends spanning culture creativity and connection.
Join us as we take you on a journey into tomorrow’s world; a world where in the face of a bewildering amount of new technology, people are craving authentic human interaction more than ever before.
A profound and enriching 2024 awaits, ushering in the great deceleration for people and businesses after years of rapid acceleration. Community and connection at scale promotes the rise of shared experiences and people are demanding all spectrum of emotions to be engaged.
Some highlights include:
TECH
#11 Identity economy
A new economy is forming around digital personas.
TRAVEL
#22 Transcendent travel
Self-betterment and life-affirming moments are the new travel requirements.
BRANDS
#35 Dopamine packaging
Brands are redesigning their packaging and identities to inject a boost of dopamine—the “feel-good” hormone.
FOOD AND DRINK
#41 Gen A palates
Generation Alpha are inspiring a swathe of new flavors.
BEAUTY
#53 Slow beauty
Beauty brands adopt a sustainable and measured approach to formulating potent skincare.
RETAIL
#64 Community-centric retail
A community feel is helping shopping districts to flourish.
LUXURY
#74 New luxury frontiers
As the global luxury market slows, brands look east for growth.
HEALTH
#81 Longevity resorts
Wellness destinations are designing programs that make living to a centenary and beyond a reality.
INNOVATION
#93 Generation AI
AI’s influence could be profound for the youngest of generations.
EXPERTS
Predictions and reflections
To mark 10 years of “The Future 100” we asked experts for one prediction for 2024 and one reflection on the past decade.
DATA
By the numbers
Original global consumer data featured throughout by VML.
Download Report
Inspiring growth opportunities
To find out how we can inspire growth opportunities for your company through presentations, workshops, innovation labs, custom research and more.
