Every year, we undertake our global Future Shopper consumer survey to build a picture of what digital commerce and retail looks like from the vantage point of consumers. This year, we dug deeper into what customer journeys look like across different verticals – giving us the perfect opportunity to strip back some layers on what is driving success category by category.
This is what we discovered about consumer shopping habits in the fashion sector, and the key takeaways for brands and retailers looking to lock in continued growth.
