The consumer tech market is a trillion-dollar industry and a cornerstone of global retail. It also has arguably the most interesting relationship with digital commerce of all retail verticals.
In our annual Future Shopper consumer survey, we have always paid close attention to the channels and
devices consumers like to use when they shop online. But this year we dived deeper
into the products people are buying online – including consumer tech and electronics.
So, what did we find out that vendors in the consumer tech sector can take away and act upon?
