VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
The Motherhood Lens: Brands That Truly Matter
Our groundbreaking study reveals how Brazilian mothers redefine brand value, prioritizing trust and real-life impact over mere novelty
Mothers are a powerful, yet often overlooked, economic force, shaping purchasing decisions across all categories. Our groundbreaking "Motherhood Lens" study, powered by WPP's BAV data, uncovers what truly resonates with Brazilian mothers. It reveals a distinct value system where trust, utility, and genuine commitment to people and context outweigh traditional notions of brand brilliance. Discover how to connect deeply with this influential audience.
