VML’s 2026 Effie Awards Across Four Regions
VML teams across EMEA, LATAM, APAC and North America have earned 55 awards so far, with more results still to come
The New Sustainability: Regeneration
The New Sustainability: Regeneration
- Published Date
- Sep 19, 2018
The future of sustainability is regeneration: replenishing and restoring what we have lost and building economies and communities that thrive, while allowing the planet to thrive too.
Consumers are operating from a sustainability mindset and increasing the pressure on brands to act, calling for greater transparency and pushing for more sustainable options.
The New Sustainability focuses on the future of sustainability across three pillars: environmental, economic and social. Covering the period February to September 2018, this 109-page report includes:
- Over 30 trends in sustainability, from mindful shopping to natural wellbeing
- A survey of 2,001 adults in the United Kingdom, the United States, Australia and China, conducted using SONAR™, J. Walter Thompson’s proprietary online tool.
- In-depth interviews with over 30 experts and thought leaders from around the world, across sectors including science and technology, fashion, food and drink, and marketing
- And more
