69%
of Australian consumers use at least one AI agent or platform.
The end of 'done'. The beginning of the 'Living Web'.
In this white paper, Webflow and VML explore a future where brands don't just build better websites. They create living experiences that evolve with culture, connect with people and make sense to machines. That future is already taking shape.
Human First. Machine Ready. Never Done.
People want brands that feel relevant, distinctive and worth their attention. But increasingly, machines are shaping which brands they discover, consider and choose, often before they even visit a website.
Done Is Dead. Long Live the Web. explores what it takes to succeed with both. Human creativity that makes brands unmistakable. Technology that makes them discoverable. And living digital experiences that continually adapt to the world around them.
Get the whitepaper: Done is dead. Long live the Web.
New Behaviours, New Expectations...
55%
of Australian AI users verify AI-generated product recommendations elsewhere.
57%
of Australian consumers say sponsored search results make it harder to find the best products.
47%
of Australian consumers feel their favourite online platforms have become worse over time.
51%
of Australian consumers believe companies invest in flashy features while basic search experiences remain poor.
43%
of Australian consumers regularly abandon purchases because of frustrating online shopping experiences.
A Webflow x VML Event: The Living Web
The ideas in Done Is Dead. Long Live the Web. don't end on the last page. We're bringing them to life in Sydney.
Join Webflow's Chief Evangelist Guy Yalif and VML ANZ Chief Experience Officer Miles Cox as we unpack the white paper's big ideas. Guy will explore what the future of the web will look like, Miles will share how brands are bringing it to life today.
Then we'll welcome some soon-to-be-unveiled panellists and open the floor for a panel discussion, unpacking the web through the lenses of technology, creativity and the future including with questions from the audience.
Tuesday, 17 November 2026 | 3:30–7:30pm
WPP Sydney Campus, Barangaroo
Check out the full event details and register
