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The Future Shopper 2024 has landed
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The Power of Peak: Holiday Shopping 2024
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Tomorrow's Commerce 2024
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Insights
Insight
APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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Insight
QUT x VML: University Advertising & Marketing in 2024 for the IAB Australia Podcast
QUT and VML discuss the evolving needs of university students and how marketing strategies are adapting to meet them
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Insight
Paul Nagy's Cannes Lion 2024 Recap Part 2
VML APAC Chief Creative Officer Paul Cannes Film Lions jury this year. Check out his insights following the Festival!
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Insight
Paul Nagy's Cannes Lion 2024 Recap Part 1
VML APAC Chief Creative Officer Paul Cannes Film Lions jury this year. Check out his insights following the Festival!
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Insight
Cannes Diary: Paul Nagy
APAC CCO Paul Nagy goes from the Film Lions Jury room to an action packed week of networking
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Insight
Cannes Diary #2: Maddy + Jordan
VML Sydney Young Lions participants Maddy McGuinness and Jordan Ellis share their second diary during their time at Cannes
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Insight
Cannes Diary #1: Maddy + Jordan
VML Sydney Young Lions participants Maddy McGuinness and Jordan Ellis share their thoughts from their first time at Cannes
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Insight
What I’m looking for while judging the 2024 Cannes Lions ‘Film’ category
VML APAC Chief Creative Officer Paul Nagy shares his insights on what he's looking for while judging this year's 2024 Cannes Lions
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Insight
Here's why you should be paying attention to TikTok
VMLY&R Head of Social Strategy reveals why the next big thing in social media is something marketers can't ignore.
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Insight
Persona Pitfalls
A point of view on creating personas that actually get used
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Other Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Insight
The Future Shopper LATAM 2024
Our 4th edition of the report explores the changing shopper landscape in LATAM and the opportunities for brands to optimize their commerce strategies
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Insight
Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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Insight
When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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