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Tomorrow's Commerce 2025
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
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The Future Shopper 2024 has landed
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Insights
Insight
Persona Pitfalls
A point of view on creating personas that actually get used
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Other Insights
Insight
Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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Insight
The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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Insight
A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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