Insights

Insight

Would You Like to Be Able to Shop from Beyond the Grave?

In a bizarre twist of commerce, post-death consumerism has been identified as an emerging retail trend.

Insight

Mastering the Art of Audio

Audio has not simply survived the digital revolution – it has thrived. Here’s how marketers can make the most of the medium.

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Insight

Business Owner’s Guide to The Four Pillars of AI Readiness

With the recent “AI at work” report finding that only 36% of employees are optimistic about the tech, business owners need to prepare their people.

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Brands with Benefits: Welcome to the No-Strings Era of Brand Loyalty

Are loyalty programmes dead? No, but they’ve evolved. If brand loyalty is about relationships, those relationships are entering their ethical non-monogamy era.

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A Judge's Guide to Winning at the Bookmarks

Winning a Bookmark isn’t just about making excellent work – it’s also about how you position the work in your submission.

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Live Sport Is How Brands Can Connect With The TikTok Generation

With the acceleration of all things digital/ AI, humans are losing their grip on reality & brands are losing their grip on customers. Sport could be the answer.

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SA Ranks 40th On BAV Best Countries Report: Why Brands Should Care

Brand Asset Valuator (BAV) recently dropped the latest edition of its annual Best Countries Report.

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New Rules of Search: How South African Brands Can Adapt in 2025

Online search is undergoing a major transformation, driven by AI advancements, changing user behaviour, and the rise of alternative search platforms.

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How to Use AI Marketing Tools in South Africa Without Breaking Laws

Before you roll out your shiny new AI strategy, consider this: Is it legal?

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How to Get Creative Packaging Design Right in 2025

The golden rule of good creative packaging design is the same as it’s always been: Put people first. Here’s what that looks like in 2025

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How To Create A Successful B2B Marketing Strategy In 2025

Once the “boring cousin” of B2C, B2B marketing has evolved, shifting the focus from technical data to emotional storytelling.

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5 Rules for Brand-Building CX in 2025

If brands are going to stand out in an increasingly competitive marketplace, they need to make customer experience the focus of the brief, not the footnote.

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Do Brands Need to Disclose When They Use AI?

There’s no expectation that brands should disclose when they’ve retouched an image or used SFX in a video, but what about AI? Tilesh Bhaga, reckons probably...

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