Insights

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Insight

Post-election campaigns

How are brands connecting with US consumers following a divisive election?

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Design Miami 2016: Key trends

This year's edition explored urbanization, comfort and 4D design.

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Getty Images: Visual Trends 2017

"Images are an emotional shorthand for whatever you're trying to communicate."

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Emotional tech retail, Black Friday and more

Instant Games, India's gaming market, where "consumers" came from.

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Comfort consumerism

With mental health issues on the rise, consumers are turning to products that offer a sense of comfort.

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Airbnb and experience culture

Airbnb goes beyond lodging to position itself as a 360-degree experience brand.

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The Future 100: Trends and Change in 2017

The Innovation Group has launched our annual forecast of consumer trends to watch in the coming year.

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Insight

The Future 100 2017

The Future 100

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Quantified blood

As we move further into the era of the quantified self, no metric is off limits for health-conscious consumers.

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The Future 100 MENA: 2017

The Future 100 MENA: 2017

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360-degree fitness platforms

Start-ups are releasing health apps that promote a wider view of wellbeing.

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Andy Hobsbawm, CMO, Evrythng

What would products do if they had digital lives?

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The Political Advertising Hangover Effect

The Political Advertising Hangover Effect

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Political Advertising: The Hangover Effect

A new report from SONAR™ finds that political advertising may make brand advertising less effective.

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Web Summit 2016

Web Summit 2016 inevitably had a political edge, as the US election day fell in the middle of it.

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Boutique art, hygge fashion and more

Friendsgiving, Airbnb Trips, year of mezcal