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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Sugar transparency
An update of US nutrition labels has big implications for consumers and food brands.
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Insight
Control Shift
Control Shift
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Insight
The Innovation Group launches Control Shift
The latest report from the Innovation Group Europe unpacks the relationship between control, innovation and consumer engagement.
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Insight
Digital noses, “midult” media and more
Google's new food report, text-message therapy, Chinese adventure travelers.
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Insight
Runway-ready athleisure
Activewear brands are going high-end to stand out in an oversaturated market.
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Insight
Mobile, the new TV
As viewing shifts to mobile, advertisers have failed to keep up.
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Insight
Reborn with AI
Legendary adman David Ogilvy will give a posthumous interview using artificial intelligence.
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Insight
Unreality
Unreality
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Insight
Good witches, millennial beauty skeptics and more
Modular smartphones, literal transparency, map-based advertising.
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Insight
Crystal revelations
Crystals have gotten a hip makeover and are showing up throughout wellness culture.
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Insight
Unreality
Next-gen fantasy, Utopias, and unquantified landscapes in a world of hyper-digital realism.
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Insight
China’s new health-conscious retail
In China, rising incomes and food scandals have created a nation of health-conscious shoppers.
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Insight
Gary Card, set designer and illustrator
I loved the idea that you shopped online and then you had this physical experience.
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Insight
Everlane’s “shoe park”, Google Daydream and more
Stupid hackathons, copycat fashion, social media's most disturbing platform.
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Insight
Luxe Pack New York 2016: Packaging trends
Packaging innovations across beauty, fragrance, food and beverage, fashion and more.
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Insight
Smart shoes
EasyJet's new smart shoes guide travelers as they wander through new cities.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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