You can’t connect to customers with a disconnected organization
How silos prevent effective customer experience strategies
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The Future shopper：未來購物者
《The Future Shopper 未來購物者》報告是VML長期研究的成果，本期將深入探討如何以精準洞察和高效策略應對未來購物者需求，並為「全通路布局」提供寶貴參考。
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Google's Shift to Product Grids
Why Merchant Listings Are Essential for Retail Success
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Mastering the Digital Experience Tech Stack for 2025
Planning Your DX Tech Stack for Future Success
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Waving Goodbye to SEO: Why AI Visibility Optimization Is the Future
In order to remain influential, SEO will not suffice.
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Organic Growth Report Car Leasing
Exploring organic search marketing opportunities for car leasing
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Generative AI: is health creative finally getting personal?
Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?
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Mars & The Future Shopper
Exploring the evolving shopper landscape globally and the opportunities to support Mars' long-term growth
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Tendencias Clave para el Black Friday 2024
12 tendencias y oportunidades para navegar la temporada alta de ventas
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Sisterhood of The Embattled Advertising Woman
by Fran Luckin, Chief Creative Officer at VML South Africa
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AI-Generated Content For Brands
A guide to responsibly stewarding and scaling content with artificial intelligence.
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The Power of Peak: Holiday Shopping 2024
Key insights and predictions ahead of Black Friday, Cyber Monday and Singles’ Day 2024
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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