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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
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The Beat Goes On
The untapped potential of music culture in shaping effective brand marketing
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WWDC 2024
"Making your most personal products even more personal and delightful"
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Insight
Coastal community saunas
Sauna culture is booming, serving up a blend of wellness and community.
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Newtro tech
The next frontier of tech harks back to basic features for inspiration.
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Monthly roundup: May
From super smellers to cat-alogues, a roundup of the key happenings from May.
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Google I/O 2024
Android 15 gets a boost of Intelligence with deep Gemini AI integration
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Social Butterflies
Christina Miller on Reaching Audiences and Objectives
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New flavor frontiers
Brands are teasing tastebuds with challenging and experimental flavors.
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Insight
Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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EJ Kim and Marina Pen, co-founders, Nnabi
"We want to change how women experience perimenopause so they can stop suffering needlessly and instead, thrive."
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Modern fragility: Reawakening fashion
Fashion turns to technology and material experimentation to explore permanence in a world of fragility.
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The Customer Loyalty Guide
How brands deal with the increased power of the consumer
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The Future 100 celebrates ten years
100 days after the Future 100 launch, a look back at a decade of trends
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Palatial stays
A new crop of uber-luxe hotels is courting travelers who want to live like modern royalty.
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Radha Agrawal, cofounder and CEO, Daybreaker
"Marketing and advertising on the frontlines of belonging could change the world."
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Long life tech
Built-in longevity replaces planned obsolescence.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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