Insights

Three human adult silhouettes are pictured within a red laser digital screen. The furthest from the camera is very distant and centered. The next furthest is just to the left of center, and the closest is just to the right.

Insight

Sensory techtopias

Advanced technology offers new opportunities to deeply immerse and engage people, tantalizing all of the senses.

WT Ageof Re enchantment Static Linked In Facebook

Insight

《复魅时代》The Age of Re-Enchantment

VML 智库发布最新报告 ——《复魅时代》（The Age of Re-Enchantment），致力于为品牌提升和吸引消费者提供有前瞻性的启示

Satelite image of a river

Insight

Going green to get into the black

In sustainable retail, progress trumps perfection every time

A blue, alien-like teddy bear sits at a desk and stares at a blue digital, floating screen.

Insight

Generation A-I

AI’s influence could be profound for the youngest of generations.

A bright retail space, with yellow shelving and quilted tapestries on the left, green and blue shelving on the right, orange flooring, and a bring wall with a tapestry hanging in the back that reads "Love always wins"

Insight

Weekly roundup

Neuroscents, AI content engines, and micro-resets

A blonde woman with shoulder length hair smiles at the camera wearing a bathing suit. The words Sports Illustrated appear behind her.

Insight

Aged celebrations

Changemakers in the beauty industry are forcing consumers to reconsider age in a positive light.

HERO Mind your manners

Insight

Etiquette evolved

New rules of conduct are emerging for a post-covid world.

A girl with dark hair sits in a cave designed to look like a long, large octopus tentacle that circles her like a giant wringlet.

Insight

Design untamed

No longer about just welcoming greenery in, biophilic design now lets nature run wild.

A woman with light skin and brown hair looks to the side of the screen and holds a white paper to her face with one finger that reads "oil" "B"

Insight

Weekly roundup

Fashion's greenwashing battle, ending the she-cession and joy-couture

Six people stand, silhouettes visible, in front of a screen image of a green floral field.

Insight

Radical reconnection

Interactions with strangers are helping people rediscover lost human connections.

A collage of AI generated images. The images include: the Statue of Liberty overcome with greenery, a yellow football with a Minion eye, a red and silver Nike trainer surrounded by lightening, a young Harry Potter, a Darth Vader mask made of porcelain....

Insight

The AI workforce

Workforce automation fears are being debunked as AI advancements unleash a wave of job opportunities.

A mountain view with glowing lights in the sky above. From left to right, colors shift from blue to purple to pink to red across the land and sky.

Insight

The Age of Re-enchantment

A new trend report exploring how brands can deliver on consumers’ yearning for re-enchantment.

HERO citrons et huitres

Insight

Coastal cocktails

Fascination with the sea is inspiring new dining destinations and flavor profiles.

Two Petrie dishes pictured: in the left are three cut green leaves. In the right, six cut green leaves and a hand can be seen moving one using metal tweezers.

Insight

Weekly roundup

Cell-cultured salads, luxury cannabis, and joyful, co-creative retail.

An aerial image taken from ceiling height, of a large group of people smiling up at the camera wearing yellow vests.

Insight

Flexi-work futures

Innovative companies are balancing employee flexibility with business priorities.

People looking at their phones with speech bubbles coming out of their mouths

Insight

Social commerce: building brand love and delivering growth

Debbie Ellison says how and where consumers are shopping is changing radically, and we're seeing a confluence of social and commerce on media platforms