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Insight

Why accessibility needs to be your next priority

Download our guide on the new regulation and what it means for you
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A white woman with shoulder-length blonde hair stands in front of a leafy green wall and smiles at the camera with one hand on her hip, wearing a white dress.
Insight

Life, refocused: travel

Stephanie Farr, founder and CEO of Maya Luxe tells us why “community is a new currency for travel.”
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Insight

CreatEID

A celebratory evening with Emerald Network and VML
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A person with light skin holds a leaf in a wooded area.
Insight

Forage tourism

Travelers are taking to the woods and sea in search of unique culinary experiences.
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An AI generated image of a blimp-like reflective metal building with soft curves. On the front of the building there is a big white Nike logo tick and a glass door. The building is located in a red Martian-like landscape.
Insight

AI: Direct-from-imagination

Welcome to the direct-from-imagination age where anything we can imagine; AI can help us generate.
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A blindfolded person sitting in a bed with a therapist sitting on either side of the bed.
Insight

Weekly roundup

Menoculture, the single age, and psychedelic health trips
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A tan hand with tattoos reaches through a purple backdrop and clutches a white bottle that reads "SAKE BABY! HEAVENSAKE"
Insight

Sake boom

Traditional and modern twists on Japanese culinary culture are making their mark in the West.
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A woman with tan skin and dark brown hair parted to one side smiles and looks to the viewer's left.
Insight

Life, refocused: work and careers

Shazia Chaudhry, freelance art director, reflects on her ability to take on “work that I know that I'm going to enjoy.”
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A silver car is parked on a cliff, with a pink sunset background.
Insight

Multiversal brands

Brands are pushing the boundaries of reality, blurring the lines between what is real and what is not.
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Insight

The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions

Joint CEO, group company, Mirum India, Sanjay Mehta shares that a strong and strategic approach to using digital marketing can transform healthcare brands
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A digital avatar with light skin, white long hair, and green eyes has pointed ears and looks directly into the camera in front of a pink tech-inspired background.
Insight

Digital twins for hire

Artists, actors, and public-facing personas are getting ahead of AI’s ability to replicate their talents.
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A green background with a floating green digitally rendered sweatshirt that reads "Humanrace"
Insight

Weekly roundup

Space-based solar power, changing terroirs, and decentralized media.
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Insight

An introduction to ChatGPT

What is ChatGPT, and how does it work?
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A green awning that reads "Zaro's Fruits and Veg" stands over a large, overflowing fruit stand with three people standing and shopping beneath it in the background.
Insight

Food as medicine

Looking to tackle poor diets driven by inequality, food prescriptions are making their way into the healthcare system.
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A woman with fair skin and dark, short hair is pictured in two photographs taped to a wall. On the left, she rolls her eyes to the left of the image. On the right, she looks into the camera with her head tilted to the side.
Insight

Life, refocused: a mini series

VML Intelligence is highlighting creatives who have pivoted their lifestyles, careers, and habits in the years following the pandemic.
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Three screenshots from an iPhone screen, side by side, of an interaction with a chatbot to plan a honeymoon trip.
Insight

AI task rabbits

Service apps and brands are amplifying mundane tasks to make administrative work efficient and engaging.
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Other Insights

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Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Insight

Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
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