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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Report: Why your business should prioritise accessibility
4 big reasons why accessibility is important
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Insight
Post-partum communities
Supportive services for people who have given birth are surging.
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Insight
Weekly roundup
De-influencers, new gaming frontiers, fashion's eco-reckoning, and more.
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Insight
Sharing economy 2.0
The influence of gen Z is driving a new era for the Sharing Economy.
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Insight
New form families
Reformatted lifestyles are changing the way people define what makes a family.
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Insight
Subscription socials
A new class of media memberships are emerging for a monthly fee.
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Insight
B2B buyer loyalty is in retreat. Great CX is your only defence
What buyers are looking for in the B2B buying experience
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Insight
Climate snacks
The planet is in for a treat as food companies prioritize sustainable snacks.
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Insight
Weekly roundup
Decentralized social apps, vinyl's comeback, AI work upgrades and more.
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Insight
SXSW 2023: key trends
SXSW 2023 anticipated the arrival of post-human futures, AI relationships, brand bards, and soft tech.
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Insight
SXSW 2023: Rel[AI]tionships
The future of AI is not just about advancing creation—but about advancing humanity.
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Insight
SXSW 2023: Symbiosis
Redesigning the human body and upending human narratives.
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Insight
New dating lexicon
Prospective partners are redefining what it means to date, grounding their perspectives in psychology, personal needs, and efficiency.
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Insight
Four Walls Live: Reframing Failure
VML UK's women's network, RISE, hosted a Four Walls event - a safe space discussion on celebrating failure on IWD 2023.
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Insight
Weekly roundup
Planes, trains, and ChatGPT
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Insight
Retail Media and the current cost-of-living crisis
Brand loyalty is being questioned and FMCGs have to act now!
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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