Barcode
Insight

An ode to the barcode

The barcode has come a long way since it was first patented in 1952
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Insight

The rise and rise of Retail Media

A new era for retail media requires a new approach to strategy, trading and intelligence.
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Left: a woman with a brunette ponytail faces away from the screen and wears a black earring pointed in front and behind her ear with diamonds circling its center. Right: a close up of a black piece of jewelry pointed on both ends, with diamonds at center.
Insight

Regenerative luxury

How is luxury aligning with consumer desire for sustainability and accountability?
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Two images of cartoon apes. Left: ape with white fur winks at camera, visible from its chest up, in front of a blue-green beach skyline. Right: ape with white fur winks at camera, visible from its chest up, in front of an orange and purple backdrop.
Insight

Web3 wanderlust

NFT collectors are changing travel patterns, leveraging virtual collections as the ticket to their next destination.
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A digitally-rendered cartoon man with yellow hair, a blue shirt smiles at the camera. Behind him, a set of code: <?php echo "Hello World!" ?>
Insight

Dynamic filmmaking

The future of animation is flexible, accessible, and fast approaching.
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A white van with no doors and a blue cylinder centered on its roof is parked on a street in front of a tan house and a large tree. On the left it reads: Uber Eats. Right: nuro. A dark haired woman with a Uber Eats bag walks away from the van to the right.
Insight

Top 5 optimized delivery systems

Brands are looking to make the delivery process as seamless as ecommerce.
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Vegetables tossed mid-air in front of a yellow background: half of an avocado, a stem of basil, a sliced chili pepper, a cherry tomato cut in half, bits of corn and cucumber chunks.
Insight

Reformulated nutrition labels

Nutrition labels are getting an upgrade, introducing traceable ingredients to better-informed consumers.
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Left alt text: "Play Wordle. What word will you start with today?" Right alt text: "Play Spelling Bee. How many words can you make with 7 letters?"
Insight

New wave newsrooms

Major media brands are tapping into new modes of engagement to reach younger consumers.
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Insight

Protecting customer privacy and increasing trust

Explore how a new partnership will help more brands meet customer demand for better data stewardship
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Insight

Enhance Customer Communications and Boost Loyalty with a Digital Wallet Solution

Get Closer to your Customers
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Two feminine avatars leaping and smiling. In front, a dark-skinned avatar with blonde hair and a headband wearing an orange jumpsuit, and a text box that reads "what's up?". Behind her a pale-skinned avatar with brown hair, a colorful top and green pants.
Insight

NFT citizens

Cities are being built for the metaverse. Will digital citizens follow suit?
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A woman with light skin and dark hair smiles as she works out. Her hair is in a high pony tail and she wears a pink T-shirt.
Insight

Fit for joy

Emotional exercise is helping people spark joy.
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Two augmented reality characters interacting. On the left, a human-like figure with blue hair and purple tinted glasses wearing a blue puffer jacket. On the right, a monkey wearing an army-printed helmet and a tie-dye T-shirt, smiling.
Insight

Augmented entertainment

AR technology is spurring a new formula for creative entertainment.
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A man with light skin and a brown beard wearing a black hat that reads "MoMA" wears a black sweatshirt, white pants, and several rings on his fingers. He sits on a black and white cushioned bench with one arm on a circular metal table.
Insight

George Yashin, co-founder and CEO of ZERO10

“People often use clothes as a means of personal expression, and for that, ‘clothing’ doesn’t need to be material.”
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Two black women, smiling and laughing as they lay in the grass. On the left, a woman with gold-rimmed glasses and gold hoop earrings caresses the other woman's face, who lays with hands behind her head. Her hair is braided and she wears a white T-shirt.
Insight

Situationships

Gen Z is redefining the rules of the road for romantic relationships.
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Digitally rendered landscape of a desert, with one aloe plant and one cactus sprouting from sandy hills. Beyond the desert, a city landscape with several skyscrapers under a full white moon.
Insight

Realism in the metaverse

Visuals in the metaverse are becoming more realistic, reflecting the way digital and physical habitats are blending.
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Other Insights

WPP Beach 16 9
Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Cannes top 10s hero 02
Insight

Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
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