Insights

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Liminal retail

Retailers are bringing the metaverse into the physical world.

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NRF 2022: WT’s Key Takeaways

Our report from the National Retail Federation’s big show in New York

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Michael Bouhanna & Max Moore, co-heads of digital art, Sotheby’s

“I think we will see a mass adoption of the NFT this year.”

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Representation in the metaverse

Companies entering the metaverse are paving a path for representation and inclusion in uncharted metaterritory.

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Generation Alpha retail

How are generation alpha driving the next era of retail?

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Microadventures

Avid travelers are finding local adventures a satisfying fix for the travel bug.

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Euphoric ads

Moments of joy are keeping spirits high in brand advertising and engagement.

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The new terroir

Climate change is having a seismic impact on global agriculture, making previously fertile places untenable and creating new northern growth areas for crops.

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CES 2022: Key trends

Tech gets humanized at CES 2022

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CES 2022: Interfaces untethered

No longer anchored to set portals of entry, digital engagement is intertwining with our physical environments.

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CES 2022: Auto everything

Big brands from adjacent sectors are tapping into the auto industry.

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Love in the metaverse

What do relationships in the metaverse look like?

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Trend check: Best of our 2021 predictions - Brands & Marketing, Food & Drink, Beauty and Retail

We're taking a look at what we got right in brands & marketing, food & drink, beauty and retail.

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Trend check: Best of our 2021 predictions - Work, Health and Finance

We're taking a look at what we got right in work, health and finance.

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Trend check: Best of our 2021 predictions - Culture, Technology and Travel

We're taking a look at what we got right in culture, technology and travel.

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Governing in the metaverse

Public services are going digital for citizens participating in the virtual world.