China fintech
China's tech platforms want to help users invest money, too, in addition to spending it.
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Neurodiverse TV
The entertainment industry is becoming more inclusive in its portrayals of neurodivergent characters.
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Chana Ginelle Ewing, CEO and founder, GEENIE
"I think it's actually a really great time to develop a brand because of the ways in which society is turning."
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The new workplace
The travel and hospitality industries are shifting gears to accommodate a new type of visitor: the 9-to-5 worker.
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Health redesigned
Brands are applying design thinking to promote a new index of social etiquette.
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Data wellbeing
Let's face it: managing personal data is draining. New self-care solutions hope to help ease the emotional strain.
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Protecting gen Alpha
Digital presence is ubiquitous and increasingly unavoidable. What does that mean for the youngest generations?
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Automated assistants
With industries and whole economies grappling with how to reopen safely, automation offers valuable assistance to human workers.
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Incentivized travel initiatives
The travel industry is betting big on insurance as the primary assurance needed to win back the confidence of tourists.
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Outdoor redesign
Businesses and organizations are redesigning their services to prioritize outdoor space.
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Experience enablers
Luxury services are offering private format leisure activities.
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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