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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Modest couture, AI butlers and more
Influencer fatigue, brand tourism, sweat-entertaining.
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Insight
Beauty tech
Cosmetics companies in China are optimizing the makeover for an open-minded, mobile-first generation.
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Insight
The future museum
Tokyo-based art collective Teamlab propels digital art into a new era: one that is interactive, imaginative and a lot of fun.
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Insight
Brands: the new life coaches
Brands are getting up close and personal with their consumers, offering new opportunities to open up about intimate topics.
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Insight
Memory towns, fertility tourism and more
Chubby Cloud, mindful phones, the homebody economy.
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Insight
New trend report: The New Sustainability: Regeneration
The future of sustainability will focus on regeneration, with pioneering brands at the heart of the effort.
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Insight
The New Sustainability: Regeneration
The New Sustainability: Regeneration
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Insight
Edible utensils
Edible straws, packaging and plates are the next brand innovations in the quest for sustainability.
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Insight
From here to maternity
Motherhood is being rebranded, eschewing the soft and passive in favor of the candid and bold.
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Insight
Smart mirrors, scent storytelling and more
Text-to-pay stores, Uber's visual rebrand, anxiety consumerism.
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Insight
Afton Vechery, cofounder, Modern Fertility
"For modern women, fertility is so much more than trying to get pregnant right now."
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Insight
The destination drugstore
Drugstores, once utilitarian extensions of the doctor's office, are becoming selfcare destinations.
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Insight
Reframing masculinity
What does it mean to be a man in 2018?
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Insight
Mobile hotel rooms, soft masculinity and more
Brasserie 2050, CGI brand ambassadors, emotional design.
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Insight
Jenda Chen, managing director, Golden Arrow
"Imagine that we are hosting a global, sustainable potluckâwe are here to host the party."
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Insight
Immersive art
Chinese creatives are bringing the "Instagram Experience" to Weibo and WeChat, with their own cultural spin and motivations.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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