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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Eco-conscious coffee
The world's "most sustainable coffee pop-up" has arrived in London.
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Insight
Peter Astbury, industrial designer and founder, Grace
"As menopause receives more attention, more sophisticated products will enter the market space."
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Insight
The Art of Burning Man, digital humans and more
Social robots, bunk-bed airplanes, Soylent at Walmart.
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Insight
Gamification for social good
A Chinese mobile payments leader is making it fun to donate to charity.
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Insight
Drone-topias
A new documentary explores the drone-era city of the future.
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Insight
Mothers of ambition
Influencers and high-profile female execs are leading a new positive dialogue about what it means to have a career, and be a mom.
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Insight
CBD gummies, space hotels and more
Pantone mood lighting, brand voices, Instagram wellbeing.
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Insight
Clean-conscience cosmetics
Milk Makeup, the innovative beauty brand, is tapping into a desire for more earth-friendly products by becoming 100% vegan.
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Insight
Nap York
The latest routine to muscle its way into your wellness plan is not sound healing or meditation, but simply catching some shut-eye
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Insight
Nayna McIntosh, founder and CEO, Hope Fashion
Using real women looking real, as opposed to unattainable, really does resonate with our customers.
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Insight
Genderless retail, vinotherapy and more
Accessibility emojis, selfie medicine, vegan makeup.
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Insight
The game of (adult) life
The gaming experience is being reinvented to explore the complicated emotions of childhood and adolescence.
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Insight
Irreverent scents
From wet concrete to baby powder, the latest additions to the fragrance markets are tapping an altogether more playful spirit.
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Insight
Amazon everything
Amazon everything
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Insight
New trend report: Amazon everything
From our homes to our healthcare, Amazon is seeping into every aspect of consumer lives. What's next?
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The Egg House, Zucktown and more
Fenty Beauty for men, AR packaging, the meatball of the future.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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