ACT Good Report 2026 Ranks VML No. 6 Network for Social Impact

VML has maintained a strong presence in the ACT Good Report 2026, ranking as the #6 network worldwide. The annual report, compiled by ACT Responsible in collaboration with WARC, recognizes creative campaigns that drive social and environmental impact.

This year’s rankings reflect VML’s ongoing efforts to deliver purpose-driven work across its global network. In addition to the network’s overall ranking, VML U.S. secured the No. 14 spot among global agencies, with VML France and VML India ranking No. 22 and No. 23, respectively.

Three of the agency’s campaigns were also featured in the top 40: #UnPlasticIndia at No. 17, Group Therapy at No. 20, and SupportBelt at No. 31.

The ACT Good Report evaluated 1,008 campaigns from 673 agencies and 815 advertisers across 75 markets. Of the top 40 campaigns, 20 were created for non-profits, 17 for commercial brands, and 2 were brand–non-profit collaborations.

VML Campaigns Ranking in the Top 40

No. 17: "#UnplasticIndia" by VML Mumbai for The Times of India

No. 20: "Group Therapy" by VML Paris for AXA

No. 31: "SupportBelt" by VML Detroit for Ford

Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.